At the heart of everything that Sinead creates is the belief that contemporary design should originate from daring experimentation, innovative techniques and quality materials. Traditionally hand crafted products are for the luxury market, but Sinead would like to create durable quality at accessible prices, to allow as many people as possible to enjoy excellent design.

The experimentation of colour harmony is a continuous process. Sinead is always developing new combinations inspired by her experiences, and the outcome is an abstract representation of them.

Sinead’s knowledge of fashion and tailoring is translated into the beautiful and authentic products, which always have an unexpected joyful energy.

The business was launched in July 2012. Sinead lives and works in Peckham, south London.